Sedepril is a pharmaceutical drug produced for Fiterman Pharna. This commercial took 2 weeks to finalise and won first place in a competition organised by the company.
In pre-production, the idea was to expose the harder and stressfull moments in life that can affect our daily performance. I chose to film a ballerina as it makes a strong reference to harmony and precision but to also a lot of stress and struggle. The main plan was to generate conflict between her and her stressful emotions in failing, which is represented by the veil that was added digitally in post. While in post-production though, we changed the idea, making the veil the result of her positive and self-motivating thoughts.
In post-production, Adobe After Effects was used in creating and rendering the veil, together with other processes like color grading, obtaining the final result. 3D Studio Max was used as well in creating the drug packaging that can be seen at the end of the commercial.